Tuesday, September 28, 2010

Offensive commercial



Birell is a widely popular non alcoholic drink in Egypt that is associated with manhood in the commercial. Last three seconds of the ad clearly shows the way the guy is transformed into a stud after drinking Birell. Most shocking thing about this commercial is the blunt message it's sending through its slogan "A girl's personality is the last thing you notice", or more like the last thing you "should" notice. It is such a gender discriminating, distasteful commercial that reinforces some wide spread negative beliefs. Not only it portrays women as merely sex objects but it also shows men as creatures governed by their desires and instincts showing a completely wrong understanding of real manhood.

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